CASE STUDIES
Aesthetics & Beauty Training Academies
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Together, we embarked on the ambitious journey of rebranding their flagship training courses, giving them a fresh, contemporary look. This involved a strategic marketing overhaul leveraging digital platforms and creative campaigns. In the first 2 months, our strategies generated over £55,000 in additional course revenue and £197,000 over the first 6 months of advertising, propelling Lacy Aesthetics to new heights and shaking up their competition.
INDUSTRY
Accredited Aesthetics Training Academy & Clinic
THE HIGHLIGHT
£30K/Month Generated From £2K/Month Ad Spend
PRODUCT COST
£1.5K - £7.5K
Cost of the course that is being advertised throughout the project.
AD SPEND
£2,000/Month
How much we were spending on the platforms.
REVENUE
£30K+/Month
How much revenue was generated from our activity.
LEADS
130/Month
How many leads are generated per month from the activity.
ROI
15X
What was the return on investment of the ad spend.
The Bronwyn Conroy project is a prime example of the strategies we implement. When we first started working with Bronwyn, it was a brand that survived on word of mouth and referrals. Fast forward today, they now consistently generate over €60K in course sales every month and have opened 3 new locations since working with us.
INDUSTRY
Accredited Aesthetics Training Academy
THE HIGHLIGHT
€60K/Month Generated From €3K/Month Ad Spend
What was the return on investment of the ad spend.
PRODUCT COST
€4,995
Cost of the course that is being advertised throughout the project.
AD SPEND
€4,000/Month
How much we were spending on the platforms.
REVENUE
€60K+/Month
How much revenue was generated from our activity.
LEADS
260/Month
How many leads are generated per month from the activity.
ROI
15X
Beautifully Enhanced is a multi-location training academy and clinic in Essex and London. These had been stung by other agencies in the past really badly, so there was massive emphasis on a quick turnaround and getting quality leads through that convert as quickly as possible. We launched multiple campaigns at once across SPMU, Day Courses, Fast Track, and Mobile Trainers.
INDUSTRY
Accredited Aesthetics Academy & Clinic
THE HIGHLIGHT
£60K/Month Generated From £3K/Month Ad Spend
What was the return on investment of the ad spend.
PRODUCT COST
£1,500
Cost of the course that is being advertised throughout the project.
AD SPEND
£3,000/Month
How much we were spending on the platforms.
REVENUE
£35K+/Month
How much revenue was generated from our activity.
LEADS
150/Month
How many leads are generated per month from the activity.
ROI
12X
Lia Schorr Institute, based in the heart of Manhattan, New York, has been a valued client of Digital Culture London for over three years.
Before partnering with us, the business was investing tens of thousands of dollars into marketing with little visibility into what was actually delivering results. Which campaigns were generating customers? What was the true cost of acquiring a new student? Where should the next marketing dollar be invested?
These were questions without clear answers. Today, that picture looks very different.
With accurate tracking, a clearly defined customer acquisition cost (CAC) across advertising platforms and a strategy built around measurable performance, Lia Schorr Institute now has the clarity to make confident marketing decisions.
No more guessing where the budget is going. Just the data, strategy and confidence to know when and where to scale.
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INDUSTRY
Accredited Esthetics Training Institute
THE HIGHLIGHT
$65K/Month Generated From $7K/Month Ad Spend
What was the return on investment of the ad spend.
PRODUCT COST
$11,500
Cost of the course that is being advertised throughout the project.
AD SPEND
$7,000/Month
How much we were spending on the platforms.
REVENUE
$65K+/Month
How much revenue was generated from our activity.
LEADS
300/Month
How many leads are generated per month from the activity.
ROI
9X
For Rita and Jemma at Deja Vu Aesthetics, much of their sales, marketing and administration was still being managed manually with pen and paper.
Today, their marketing and student enquiry process is streamlined through intelligent automation, helping them consistently fill course dates throughout the year. Less time managing enquiries. More time doing what they love: teaching.
INDUSTRY
Accredited Aesthetics Training Academy & Clinic
THE HIGHLIGHT
£15K/Month Generated From £1.5K/Month Ad Spend
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What was the return on investment of the ad spend.
PRODUCT COST
£1,750
Cost of the course that is being advertised throughout the project.
AD SPEND
£1,500/Month
How much we were spending on the platforms.
REVENUE
£15K+/Month
How much revenue was generated from our activity.
LEADS
60/Month
How many leads are generated per month from the activity.
ROI
10X
CASE STUDIES
Dental Practices
A successful Invisalign Open Day can generate extraordinary results, and that's exactly what we achieved with Navan Dental.
Through a strategically planned and executed three-day campaign, we delivered an impressive 63X return on ad spend (ROAS), generating over 60 new Invisalign patients, all of whom paid deposits during the event.
Three days. 60+ new patients. Exceptional results.
INDUSTRY
Private Cosmetic Dental Practice
THE HIGHLIGHT
€86K Generated From €1,380 On 1 Open Day Campaign
PRODUCT COST
€4,500
Cost of the treatment that is being advertised throughout the project.
AD SPEND
€1,380
How much we were spending on the platforms.
REVENUE
€86,000
How much revenue was generated from our activity.
LEADS
230/Month
How many leads are generated per month from the activity.
ROI
63X
What was the return on investment of the ad spend.
O’Neill dental are another example of a dental practice using the inquiry to income method across all of their treatments to maximise return on the campaigns. Prior to working with us they had zero experience running ads on any platform to this level, so this had a huge commercial impact on the business when it came to sales and marketing!
INDUSTRY
Private Cosmetic Dental Practice
THE HIGHLIGHT
€20K/Month Generated From €3K/Month Ad Spend
PRODUCT COST
€2K-€5K
Cost of the treatment that is being advertised throughout the project.
AD SPEND
€3K/Month
How much we were spending on the platforms.
REVENUE
€20K/Month
How much revenue was generated from our activity.
LEADS
150/Month
How many leads are generated per month from the activity.
ROI
7X
What was the return on investment of the ad spend.
Boyne dental are a great example of rolling out our inquiry to income method across all of their treatments. We run the marketing for their invisalign, veneers, composite bonding, implants, all on 6, emergency dentistry and more! All profitable to different levels depending on demand all to a centeralised hub with automations to make lead assignment and conversions super easy to manage and more importantly track!
INDUSTRY
Private Cosmetic Dental Practice
THE HIGHLIGHT
€30K/Month Generated From €2K/Month Ad Spend
PRODUCT COST
€2K-€25K
Cost of the treatment that is being advertised throughout the project.
AD SPEND
€2K/Month
How much we were spending on the platforms.
REVENUE
€30K/Month
How much revenue was generated from our activity.
LEADS
130/Month
How many leads are generated per month from the activity.
ROI
15X
What was the return on investment of the ad spend.
CASE STUDIES
Clinics
Bio Health ID is a clinic specialising in bio-identical hormone therapy, offering menopause consultations, blood tests, and subscription-based hormone plans. Initially, when we began collaborating with Bio Health ID, they were having difficulty exceeding 35 consultations per month. Today, we achieve 175 consultations per month, surpassing the £100K/month revenue target.
INDUSTRY
Menopause Hormone Clinic
THE HIGHLIGHT
£100K/Month Generated From £9K/Month Ad Spend
PRODUCT COST
£500-£1.5K
Cost of the treatment that is being advertised throughout the project.
AD SPEND
£9K/Month
How much we were spending on the platforms.
REVENUE
£100K/Month
How much revenue was generated from our activity.
LEADS
300/Month
How many leads are generated per month from the activity.
ROI
11X
What was the return on investment of the ad spend.
Over the past three years, we've supported Flawless Cosmetic's growth from its Liverpool roots to a rapidly expanding clinic and training academy business with locations across the UK.
What began with marketing their Liverpool academy, generating £10,000 to £30,000 in monthly revenue, has developed into a comprehensive growth partnership. Today, we manage their paid advertising, online course promotions, sales funnels and marketing automation, providing the infrastructure to support their continued expansion.
More than marketing. A partnership built around growth.
INDUSTRY
Cosmetic Clinic & Academy
THE HIGHLIGHT
10X Adspend Predictabily Every Month
PRODUCT COST
£250-£500
Cost of the treatment that is being advertised throughout the project.
AD SPEND
£1,500
How much we were spending on the platforms.
REVENUE
£15K/Month
How much revenue was generated from our activity.
LEADS
75/Month
How many leads are generated per month from the activity.
ROI
10X
What was the return on investment of the ad spend.
This partnership played a pivotal role in the growth and re-brand transformation of this clinic into a distinguished brand renowned for its expertise. As a result of this synergistic alliance, a captivating TikTok post emerged, garnering exceptional organic reach, surpassing an impressive milestone of 3.2 million views and achieving an additional £40,000 in recurring monthly revenue from our ad spend.
INDUSTRY
Hair Loss Clinic
THE HIGHLIGHT
£40K/Month Generated From £2K/Month Ad Spend
PRODUCT COST
£5,000
Cost of the treatment that is being advertised throughout the project.
AD SPEND
£2,000
How much we were spending on the platforms.
REVENUE
£40K/Month
How much revenue was generated from our activity.
LEADS
100/Month
How many leads are generated per month from the activity.
ROI
15X
What was the return on investment of the ad spend.
Our partnership with A Moment Away Spa has supported an impressive period of expansion across Connecticut, including the opening of their third location in South Windsor and the relocation of their Plainville spa to a significantly larger premises.
Through strategic paid advertising, email marketing, SMS campaigns and customer retention strategies, we've helped the business achieve profitability across all three locations, alongside increased rebooking rates and stronger client loyalty.
One of our standout successes was the launch of their Concierge Membership programme, generating over $200,000 in contracted membership revenue.
Three profitable spas. Expanding locations. Stronger customer retention. A growing brand with the marketing infrastructure to support its future.
INDUSTRY
Day Spa
THE HIGHLIGHT
$17K/Month Generated From $2K/Month Ad Spend
PRODUCT COST
$150-$300
Cost of the treatment that is being advertised throughout the project.
AD SPEND
$2,000
How much we were spending on the platforms.
REVENUE
$17K/Month
How much revenue was generated from our activity.
LEADS
290/Month
How many leads are generated per month from the activity.
ROI
9X
What was the return on investment of the ad spend.
A master of permanent makeup and a top trainer in powder ombré brows and lip blush tattoo, Marlo has perfected over 2,000 treatments. Renowned for her artistry and precision, she is one of NYC’s most in-demand experts for brows, lip blush, and corrective work. Through our strategic ad campaigns, we’ve helped Marlo generate over $10K every month, turning her expertise into a thriving business.
INDUSTRY
SPMU Cosmetic Clinic
THE HIGHLIGHT
$17K/Month Generated From $2K/Month Ad Spend
