Copy of Ewan Harris - Proposal

PERFORMANCE GROWTH PARTNER

FOR EWEN HARRIS

WELCOME TO

Tom Ford

CO-FOUNDER

Harry Kirk

CO-FOUNDER

WhatsApp Image 2024-05-13 at 10.40.37 AM (1) - Diana Robinson.jpeg

Jade McKale

Diana Robinson

Natalie Paolinelli

Jay Vekaria

HEAD OF MARKETING

SDR

OPERATIONS

MEDIA BUYER

Omar Servin

META SPECIALIST

Danish Munaf

Jonathan Ong

Hollie Lawson

AI SPECIALIST

VIDEO EDITOR

SOCIAL MEDIA MANAGER

CASE STUDIES

WHO WE HAVE HELPED IN THE PAST 12 MONTHS

HIGHLIGHT

$2.5 Million Investment Generated & $25,000/Month in Consultancy Revenue

We began working with Chris in early 2024 and continue to support his growth today. The Backyard Community is a Skool-based online course and community, empowering real estate investors to capitalise on the ADU (Accessory Dwelling Unit) opportunity—specifically within the San Diego market. Our work has focused on scaling course enrollments and attracting new investment opportunities through high-converting sales funnels, including live webinars and targeted ad campaigns.

PRE DCL REVENUE

$300/Month

What was the skool community generating prior to working with us.

POST-DCL REVNUE

$25,000+/Month

What is the Skool community generating with DCL's support.

HIGHLIGHT

$70,000/Month Added In Predictable Revenue

We formed a collaborative alliance with Christian & Cody to propel their brand to new heights and achieve a remarkable boost in course revenue, exceeding the seven-figure mark. Our approach was intricate, requiring a dedicated investment of time and effort to implement, but the outcomes were nothing short of exceptional. We have scaled their coaching business from around $350,000/year to a 7-figure business completely through building new digital infrastructure & scaling ad campaigns effectively.

IG GROWTH

+10,000 Followers

How much growth has the primary social channel seen.

INVESTMENT GAIN

$2.5 Million +

How much investment has been generated through out efforts.

PRODUCT PRICE

$7,500

What is the cost of the service/product we are selling.

PRE-DCL REVENUE

$30K/Month

What was the community generating prior to working with us.

POST_DCL REVENUE

$100K/Month

What is the Skool community generating with DCL's support.

YOUTUBE GROWTH

+100K Subs

How much growth has the primary social channel seen.

PRODUCT PRICE

$8,000

What was the average cost of the course/mentorship.

PROJECT TYPE

Paid Ads (On-Going)

What was the primary method to generate results in this campaign.

More Case Studies Available On Request...

OUR SERVICES

WHAT WE DO TO DRIVE YOUR CONSULTANCY OFFER

Brand, Sales & Marketing Consultancy

Ongoing strategic collaboration (no fixed call frequency) to shape positioning, offer design, and communication style.
Competitor and market analysis to define Ewen’s unique selling proposition.
Development of a monetization framework centered on high-ticket consulting.

Course & Community Build

Low-ticket course platform: curriculum mapping, technical setup, payment integration.
High-ticket Skool community: structure, onboarding, upsell triggers.
Implementation of a value ladder.

Funnel & Landing Page Development

Multiple funnel builds across the project lifespan.
Primary funnel: high-ticket consulting offer landing page with AI integration.
Additional funnels: lead magnets, low-ticket courses, community & webinars.

Replacing the need for a website build - Saving $10,000 - $20,000

Custom AI Implementation

Appointwise chatbot setup for appointment booking and lead qualification.
AI-driven lead magnet nurture flows.

Email Marketing & Email List Growth

Ongoing database growth via META Ads (Lead Magnets & Webinars).
Email campaign creation for engagement and value.
Automated nurture sequences for new leads.

Social Media Management

Content Scripting & Production Direction.
Content planning and calendar management.
Editing & posting (content creation to be provided by Ewen, with our guidance).
Engagement tracking and strategy adjustments.

LinkedIn Authority Building & Outreach

LinkedIn profile optimization and management.
Strategic connection growth with targeted prospects.
Direct outreach to nurture relationships and open conversations.

Meta Ad Campaigns

List Growth Campaigns: Build and expand the email database with lead magnets and opt-ins.
Retargeting Campaigns: Warm audiences (video viewers, site visitors) with offer-based ads.
Brand Awareness Ads: Position Ewen consistently in front of the right demographic to build familiarity and trust.

YouTube & Google Ad Campaigns

Search Campaigns: Capture high-intent users actively searching for coaching & consulting.
Display Remarketing: Re-engage warm traffic who have visited funnels, landing pages, or sites.
Conversion Tracking: Track which campaigns generate consulting inquiries.

THE DCL GROWTH PARTNER ROADMAP

HOW WE ROLL OUT THIS ADVANCED STRATEGY

Vision & Positioning – Define long-term goals, unique positioning, and messaging pillars.
Offers & Monetization – Map high-ticket consulting offer (core), plus role of low-ticket course and Skool community.
Target Audience & Market – Identify ideal client profiles, competitor landscape, and market opportunities.
Brand & Content Direction – Establish voice, visual identity, and core content themes (with Ewen’s input).
Funnels & Infrastructure – Plan key consulting landing page, supporting funnels, CRM, chatbot, and automation stack.
Advertising Strategy – High-level role of Google, YouTube, and META Ads.
Social Media Strategy – Clarify posting cadence, responsibilities (Ewen creates raw content, agency manages execution).
Email & Database Growth – Define purpose, cadence, and list-building tactics.
AI & Automation – Outline chatbot usage, nurture automations, and AI’s role in content/copy support.
Collaboration Model – Expectations, communication rhythm, responsibilities, and next steps.
Full Agency Onboarding - Agency systems, Ad Accounts & Managers, GDPR, Content & More.

Strategy Planning Sessions (Multiple)

Goal: Establish brand positioning, offers, funnels, and infrastructure. (No ads during this stage)

CRM & Automations – Full setup of CRM, Appointwise chatbot, appointment booking flows, and automated email/SMS follow-up for high-ticket consultations.
Email infrastructure – Templates, domains, and compliance.
Funnels & Landing Pages – Build the primary consulting landing page and application funnel (priority).
Supporting Funnel Builds – lead magnet, low-ticket course, Skool community.
Course & Community – Develop lead magnet funnel for database growth; optional entry-level product or community framework to support ad spend recovery and nurture.
Brand & Content Ops – Creative direction, content guidelines, and raw content capture plan.
Organic Strategy – Frameworks, scripts, calendars, production notes, timelines, and processes.
QA & Validation – Test all funnels, automations, chatbot, and booking flows.
Strategy Intensive – Position Ewen’s high-ticket coaching as the flagship offer. Define messaging, audience, and sales pathway.

Core Offer Foundation Building & Setup

Goal: Go live with organic content, email campaigns, LinkedIn activity, and initial paid campaigns.

Social posting begins – 4×/week (Ewen provides content with guidance)
LinkedIn – Profile optimization, connection growth, and DM outreach.
Email Marketing – Begin nurture campaigns and newsletters; segment by funnel source.
META Ads – List growth (lead magnets) & brand exposure (Get you appearing everywhere)
Google Ads – Branded and high-intent exact searches.
YouTube Ads – Authority/introductory/value content.
Funnel CRO (light) – Optimize high-ticket landing page headlines, CTAs, and application flow.
Community & Course Planning – Start to build low-ticket courses, community, and value ladder
Launch webinar campaigns to develop relationships

Operation "Appear Everywhere"

Goal: Optimize, harden systems, scale what works, deepen retargeting, scale authority, expand funnels, and grow the community.

Advertising Expansion
META Ads – Conversion ad campaigns to drive inquiries, database growth + retargeting.
Google Ads – expanded keywords, competitor targeting.
YouTube Ads – discovery campaigns and sequenced authority-building.
Content amplification – promote long-form and repurposed clips; establish thought-leadership campaigns.
Grow Skool community – structured onboarding, engagement rituals, and upsell paths to consulting.
CRO sprints – page tests, application funnel variations, proof and trust elements.
Automation enhancements – lead scoring, behavior-based sequences, revival campaigns.
Content systems – evergreen content library, SOPs for repurposing and publishing.
Scale ad budgets towards best-performing campaigns.
Scale webinar campaigns to develop relationships

Expansion, Authority Building & Scaling

PROJECT PRICING

YOUR FULL STACK MARKETING TEAM