How Adding Scarcity to Campaigns Increased Revenue by £120,000+ per Month for a UK HRT Clinic
- tom32856
- Jan 13
- 1 min read
Scarcity isn’t just a tactic for retail—it’s a powerful marketing strategy for healthcare businesses too. In 2024, we helped a UK-based HRT replacement clinic generate an additional £120,000+ in monthly revenue by leveraging scarcity in their ad campaigns. Here’s how we did it:
The Strategy: Time-Sensitive CTAs
We revamped their call-to-action (CTA) to include a time-sensitive offer:“Book TODAY & receive 50% OFF!”
This simple tweak added urgency to their marketing message and created a psychological push for potential patients to act immediately.
Why It Worked
✅ Urgency: The limited-time discount forced clients to decide quickly—delaying meant missing out on a significant offer.
✅ Daily Changes: Every day brought a new variation of the discount, keeping the campaign fresh and engaging while maintaining interest.
✅ FOMO (Fear of Missing Out): The psychological trigger of potentially losing out on a deal drove leads to act without hesitation.
The Results
This scarcity-driven approach led to:
A significant boost in conversions, as clients booked consultations faster.
Higher monthly revenue without increasing ad spend.
A much-improved ROI on their campaigns.
Why Scarcity Works in Healthcare Marketing
Scarcity taps into fundamental human psychology, compelling people to act when they perceive an opportunity may disappear. For clinics, it’s a highly effective way to drive bookings, increase revenue, and maximize the value of your ad spend.
Ready to Transform Your Campaigns?
If your clinic isn’t leveraging scarcity in its marketing, you’re leaving potential revenue on the table. Want to learn how to implement this strategy for your own business?
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